MIDIÈRE Olivier

MIDIÈRE Olivier
Managing Director of Agence Régionale du Tourisme Grand Est

Olivier Midière started his career at Publicis Consultants before creating several companies in digital, communication and media sectors. Joined Cabinet of the President of MEDEF in 2013, this close associate of Pierre Gattaz, was in charge of issues related to the internationalization and digitalization of French companies and the promotion of some sectors such as […]

Olivier Midière started his career at Publicis Consultants before creating several companies in digital, communication and media sectors. Joined Cabinet of the President of MEDEF in 2013, this close associate of Pierre Gattaz, was in charge of issues related to the internationalization and digitalization of French companies and the promotion of some sectors such as Luxury, Tourism and Digital technology. He wrote a report on “global digital ecosystems” after a 12-month mission as MEDEF’s Digital Ambassador. Since 2017, he has been CEO of an international travel company and as such is very involved in global tourism networks.
At the head of ART GE since August 1st, 2020, Olivier Midière is in charge of deploying an innovative and disruptive strategy that allows to move from a traditional organization to an innovative Regional Tourism Committee and better equipped to face global crises but also local and national upheavals. At the heart of the strategy it deploys, challenges of a Smart Tourism positioning for the French Grand Est region: from the search for investments to the development of structuring projects for the territory, from the digital transformation of companies to the marketing of their offers, from international visibility to the magic of the local “visitor” experience, from environmental and societal respect to the sustainable and reasoned development of services. For Olivier Midière, “French Grand Est must be a major tourist player on the world stage” and fall within 5 years “in the TOP 3 of the most attractive French destinations”.

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